I almost never follow celebrity news (what some actor is wearing or eats for breakfast has never interested me). That said, Charlie Sheen is definitely going over the edge in his recent interviews with the media . It's almost like he's taking a page out of the Lindsay Lohan playbook of celebrity PR. The problem though is that the old saying "any PR is good PR" is not true. Celebrities, just like companies, have brands to manage. For a celebrity, appearing nearly delusional (as opposed to irrational, which is common for celebrities) doesn't help your brand. It may garner you attention (as the public tends to have a sick fascination with seeing celebrities implode and self destruct) but it destroys the image the public use to have of you, which means after all the drama stops at some point they will no longer connect with your brand. What you create is a state of cognitive dissonance where the different brands you have presented them with clash and they no ...
Welcome to my blog! I'm just getting it up and running so not much here other than the occasional post. I spend most of my time writing, but I hope to share some of my thoughts regarding my works as time goes on.