Forgot to mention this in my earlier post on the launch of BB10, but Research in Motion has now changed its name to Blackberry . I guess this was the big branding mystery that the company was eluding to months ago. RIM will now trade under the ticket symbol BB on the TSX. Not really sure what this accomplishes myself. I get the notion of a fresh start and leaving the old RIM brand behind. But was RIM's problem ever the name RIM? Or rather has it always been poor marketing and a product that got behind the curve (no pun intended)? I mean, can you imagine Apple deciding to call itself iPhone instead of Apple? Or what if Microsoft decided to be called Windows from now on? I don't think the name change will do any harm per se, but I don't see any benefit in it either. And it's a lot of hassle for no real benefit. The amount of paper work, legal costs and marketing overhaul that is required to get rid of the RIM name is quite a bit (far more than people might s...
Welcome to my blog! I'm just getting it up and running so not much here other than the occasional post. I spend most of my time writing, but I hope to share some of my thoughts regarding my works as time goes on.