Did I just become a Liberal? Justin Trudeau comes out swinging

I've never been a huge fan of the Liberals, but Justin Trudeau might be changing my mind on that front.

Trudeau came out with an announcement that all Liberal MPs will be posting their expenses online for the public to see starting in the fall.

The announcement comes on the heels of a string of Conservative scandals with Conservative MPs gaming the system and claiming expenses they should not be allowed to claim.

From a PR perspective this was a brilliant move by Trudeau. While it's not enough in-and-of itself to be elected Prime Minister one day, it definitely is a step in the right direction.

The number one issue facing all governments (not just the Canadian government) is maintaining / regaining the trust of the people in their own governments.

Governments continue to get caught up in spending and conflict-of-interest scandals on an almost weekly basis it feels like.

As a result, the window of opportunity for all those seeking to present an alternative to the voting public, is to appear 100 per cent transparent.

While the economy, foreign affairs, healthcare, and an array of other topics influence voters decisions, nothing is more important (at least in our current times) than being viewed as trustworthy.

Building a brand based on transparency is the most effective and efficient way to establish that trustworthiness. Kudos to Trudeau for seeing that.

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