Simple. Interesting. Stylish. Cool.
These use to be the words I'd use to describe Apple's marketing, but instead they are the words I'd use to describe a new e-mail application called Mailboxapp.
Their Web site is minimalist, using basic white and blue as colors. The product video is very easy on the eyes. And perhaps most importantly, there's no techno-jargon, just a super simple overview of the features.
The application itself is basically a new user interface for your existing Android or IPhone email.
This is such a great example of how marketing doesn't have to be complicated and how sometimes less is more.
When it comes to tech, if the product is great it should almost stand on its own. People should be able to view a demo of it and instantly react with 'I want that!"
And Mailbox accomplished just that. There is a ridiculous 800,000-person waiting list to get the application. You can sign up for the application, but when you'll actually get it who knows. Clearly they must not have the server capacity to handle so many new accounts all at once.
While making people wait for the application normally would be a stake through the heart - let's face it, tech lovers don't like to wait for something, especially if others already have access to it - in this case the buzz continues to grow.
I would argue that they've done such a good job on the marketing front (and with the product itself) that the interest in this application won't die down. People will literally wait as long as they have to for this new email experience.
[oh this sucks, turns out Mailbox is available only for iPhone. BOOOOO! Still, great marketing though. Google needs to get Mailbox for Android!]
These use to be the words I'd use to describe Apple's marketing, but instead they are the words I'd use to describe a new e-mail application called Mailboxapp.
Their Web site is minimalist, using basic white and blue as colors. The product video is very easy on the eyes. And perhaps most importantly, there's no techno-jargon, just a super simple overview of the features.
The application itself is basically a new user interface for your existing Android or IPhone email.
This is such a great example of how marketing doesn't have to be complicated and how sometimes less is more.
When it comes to tech, if the product is great it should almost stand on its own. People should be able to view a demo of it and instantly react with 'I want that!"
And Mailbox accomplished just that. There is a ridiculous 800,000-person waiting list to get the application. You can sign up for the application, but when you'll actually get it who knows. Clearly they must not have the server capacity to handle so many new accounts all at once.
While making people wait for the application normally would be a stake through the heart - let's face it, tech lovers don't like to wait for something, especially if others already have access to it - in this case the buzz continues to grow.
I would argue that they've done such a good job on the marketing front (and with the product itself) that the interest in this application won't die down. People will literally wait as long as they have to for this new email experience.
[oh this sucks, turns out Mailbox is available only for iPhone. BOOOOO! Still, great marketing though. Google needs to get Mailbox for Android!]
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