So RIM has exploded over the past few months, up from $7.50 a share to over 12 bucks. That said, over the past five years the stock is still down over 85 per cent.
But I'll give RIM its due, I thought there was a real chance it was going to five bucks, but it proved me wrong (in the short term anyway). I had bought some shares at $7.50, but when it didn't pop, I unloaded them.
I still would not be a buyer or RIM simply because I'm still not seeing anything from them on the marketing front that suggests they've changed. I mean, the blackberry site hasn't changed at all and the micro site for BB10 is ugly as hell . We are now in mid-December and I haven't seen anything exciting regarding BB10.
That said, apparently this is leaked footage out of Vietnam that shows more of BB10 than we've seen in other demos.
To be honest, I wasn't blown away. Although I was slightly impressed. BB10 looks ok.
The real question is whether RIM can get customers to buy BB10 and that I think that will depend on:
- The cost of the phone
- The advantages of the phone (longer battery life?)
- Initial user reviews
Will BB10 be enough to save RIM?
My gut says it won't. I think the new blackberry's will sell well initially, but unless the user experience is simply out of this world, will quickly be marginalized among the sea of smartphones in the market.
One thing about BB10 that I don't get is the boxiness of the OS. It feels almost European in design, almost like something Nokia would design. It's not as boxy as Microsoft's Windows 8 OS, but it's still pretty boxy.
Anyway, in a couple of months RIM will either be sitting around 20 bucks a share or will be crashing to five bucks. I hope I'm wrong and the market loves the new OS. It definitely looks good, the question is whether it will be good enough.
But I'll give RIM its due, I thought there was a real chance it was going to five bucks, but it proved me wrong (in the short term anyway). I had bought some shares at $7.50, but when it didn't pop, I unloaded them.
I still would not be a buyer or RIM simply because I'm still not seeing anything from them on the marketing front that suggests they've changed. I mean, the blackberry site hasn't changed at all and the micro site for BB10 is ugly as hell . We are now in mid-December and I haven't seen anything exciting regarding BB10.
That said, apparently this is leaked footage out of Vietnam that shows more of BB10 than we've seen in other demos.
To be honest, I wasn't blown away. Although I was slightly impressed. BB10 looks ok.
The real question is whether RIM can get customers to buy BB10 and that I think that will depend on:
- The cost of the phone
- The advantages of the phone (longer battery life?)
- Initial user reviews
Will BB10 be enough to save RIM?
My gut says it won't. I think the new blackberry's will sell well initially, but unless the user experience is simply out of this world, will quickly be marginalized among the sea of smartphones in the market.
One thing about BB10 that I don't get is the boxiness of the OS. It feels almost European in design, almost like something Nokia would design. It's not as boxy as Microsoft's Windows 8 OS, but it's still pretty boxy.
Anyway, in a couple of months RIM will either be sitting around 20 bucks a share or will be crashing to five bucks. I hope I'm wrong and the market loves the new OS. It definitely looks good, the question is whether it will be good enough.
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