Great Interview on CNBC - Sam Zell talks about the economy and Obama

In PR we often talk about messaging and talking points but we rarely talk about honesty.

Good interviews are often judged based on how well a person stayed on message.

Yet to me, some of the best interviews out there are not the ones where the interviewee has a perfectly tailored answer to every question, but ones in which they may fumble about but everything coming out of their mouth rings of honesty.

Sam Zell, a real estate mogule in the US, did such an interview on CNBC this morning. Romney should take note, because Zell has a way of cutting through all the bs and pointing out that Obama simply hasn't done a great job.

This is a great example of how compelling commentary is not always a function of well tailored talking points... in fact, it's sometimes comes from the completely opposite in form of simple, honest, off-the-cuff exposition.

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