In PR we often talk about messaging and talking points but we rarely talk about honesty.
Good interviews are often judged based on how well a person stayed on message.
Yet to me, some of the best interviews out there are not the ones where the interviewee has a perfectly tailored answer to every question, but ones in which they may fumble about but everything coming out of their mouth rings of honesty.
Sam Zell, a real estate mogule in the US, did such an interview on CNBC this morning. Romney should take note, because Zell has a way of cutting through all the bs and pointing out that Obama simply hasn't done a great job.
This is a great example of how compelling commentary is not always a function of well tailored talking points... in fact, it's sometimes comes from the completely opposite in form of simple, honest, off-the-cuff exposition.
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Good interviews are often judged based on how well a person stayed on message.
Yet to me, some of the best interviews out there are not the ones where the interviewee has a perfectly tailored answer to every question, but ones in which they may fumble about but everything coming out of their mouth rings of honesty.
Sam Zell, a real estate mogule in the US, did such an interview on CNBC this morning. Romney should take note, because Zell has a way of cutting through all the bs and pointing out that Obama simply hasn't done a great job.
This is a great example of how compelling commentary is not always a function of well tailored talking points... in fact, it's sometimes comes from the completely opposite in form of simple, honest, off-the-cuff exposition.
d
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