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97M YouTube hits - music video puts South Korea on the YouTube viral map

I've got to start paying more attention to what is going on in Asia. A lot of folks are talking about Singapore being the place a lot of (rich) Westerners (mostly Wall Street types) are considering as their retreat option should things fall apart in the West. As Rome burns they'll kick back in Singapore I guess.

The West has always been the place to be though... if only because every industry was cutting edge and far more exciting and creative than anywhere else in the world. But I'm starting to wonder if that is changing.

I stumbled on this video from a South Korean artist, Psy.  It was released in July 2012 and is up to 97 million hits on YouTube. That is amazing. I can't remember the last viral video that had that kind of pop.  It's also awesome that someone can come out of the complete unknown and blast on the international stage with something interesting and exciting.


Watching the video a few things struck me:

1) It's really stylish (top notch in terms of quality)
2) It's has that 'fun' vibe to it (something you don't see in Western music any more...everything is so choreographed in a serious way)
3) The song is actually catchy and well produced

It makes me wonder if even in the music / film industries whether the West is on the verge of decline.
It's the last industry(ies) that the West dominates, but with videos and music like this coming out of places like Korea, it's clear that other places in the world are producing content that rivals or exceeds content coming out of the West.

Should be interesting to see if more artists like this start to emerge in the near future and how those artists start to re-define how the world views their countries.

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