Skip to main content

Could RIM be changing its name?

An interesting article over at blackberryos.com offers a quick (and shallow) glance at the townhall RIM had on Friday with its employees.

The interesting take-aways (if they prove to be true) were:


  • Finally RIM seems to be getting serious about its marketing. No specific details, but looks like their new CMO is actually taking an "American" style approach to marketing... which is go big or go home. BBOS speculates he may even change the name of the company as part of the overhaul. 
    • I won't hold my breath on this one, as badly as RIM missed the boat on innovation, they were even worse when it came to marketing. Having said that, marketing remains one facet that RIM can execute on immediately.. all it takes is someone with a little bit of guts to actually pull the trigger and start the process.
       
  • The article re-iterates that BB10 folks are working 24/7. This fact seems backed up by the recent article in the Ottawa Citizen suggesting they are working more, not less, on BB10.
     
  • Most surprising is that employee morale after the talk seems to be high. As I stated in my previous post the biggest obstacle RIM will face is not their investors, not their competition, not cash burn... the biggest threat to RIM is apathy among their own employees. 
    • If Heins was successful in re-energizing their passions, then you can't count RIM down and out just yet. 
I do re-iterate however what I said in an earlier post though, RIM absolutely must, as part of its marketing strategy, leak BB10 innovation as they go. 

If they don't tease the market with what is coming in BB10 then no marketing strategy at this point will excite folks long enough for them to hold out 6-9 months for BB10. 




Comments

Post a Comment

Popular posts from this blog

Featured Post: Where Can You Buy My Books?

Interested in purchasing one of my books? Below are the links that will take you to the right place on Amazon. A Manufactured Mind On Amazon On Kobo On Barnes and Noble On iTunes Obey On Amazon On Kobo  On B&N  On iTunes  The Fall of Man Trilogy Days of Judgment (Book One) On Amazon On Kobo On B&N On iTunes System Crash (Book Two) On Amazon On Kobo On B&N On iTunes A Fool's Requiem (Book Three) On Amazon On Kobo On B&N On iTunes
Post a Comment
Read more

E-cigarettes: A PR battle Health Canada cannot win?

So I've now been using an e-cigarette (e-cig) for two months and thought I'd talk a bit about how I see the upcoming battle between Health Canada and e-cigs going. First though, let's do a quick overview of what exactly an e-cig is. Basically an e-cig vaporizes liquid that contains nicotine. The vapor is then inhaled. People who use e-cigs are called vapers (not smokers). Because the liquid is atomized (ie. vaporized), not burned the way tobacco is, vapers do not consider themselves 'smokers' in anyway. An e-cig is comprised of basically three components: The tank - this is the component that holds the juice (sometimes referred to as e-juice or e-liquid). The atomizer - this a coil and wick unit that atomizes the juice. When the coil is heated (from the battery) it atomizes the juice that has soaked into the wick. The battery - batteries for e-cigs come in various capacities (some last 8 hours, others 40+ hours, depending on their size).  The ba...
3 comments
Read more

More evidence of the Internet Revolution

Bell ushers in new era with CTV deal  So Bell has purchased CTV.  Not really that big a deal under normal circumstances, except when you realize why they did it... Driving convergence this time, the Internet-enabled mobile devices such as smart phones and computer tablets are threatening home television’s lock on viewers. Bell, like its rivals, wants to offer more content to its subscribers, however they receive the signal. Viewers are increasingly interested in watching their favourite shows on their phones while they ride the bus or sit in the park, and the cable and phone companies that have served as middle men between viewers and broadcasters were in danger of being marginalized. You know what sort of worries me about this kind of acquisition? It's clearly an attempt to own (control) content. When they say marginalized what they really mean is service providers being nothing more than dumb pipes - providing connectivity to the internet and nothing more. As ...
Post a Comment
Read more