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Could RIM be changing its name?

An interesting article over at blackberryos.com offers a quick (and shallow) glance at the townhall RIM had on Friday with its employees.

The interesting take-aways (if they prove to be true) were:


  • Finally RIM seems to be getting serious about its marketing. No specific details, but looks like their new CMO is actually taking an "American" style approach to marketing... which is go big or go home. BBOS speculates he may even change the name of the company as part of the overhaul. 
    • I won't hold my breath on this one, as badly as RIM missed the boat on innovation, they were even worse when it came to marketing. Having said that, marketing remains one facet that RIM can execute on immediately.. all it takes is someone with a little bit of guts to actually pull the trigger and start the process.
       
  • The article re-iterates that BB10 folks are working 24/7. This fact seems backed up by the recent article in the Ottawa Citizen suggesting they are working more, not less, on BB10.
     
  • Most surprising is that employee morale after the talk seems to be high. As I stated in my previous post the biggest obstacle RIM will face is not their investors, not their competition, not cash burn... the biggest threat to RIM is apathy among their own employees. 
    • If Heins was successful in re-energizing their passions, then you can't count RIM down and out just yet. 
I do re-iterate however what I said in an earlier post though, RIM absolutely must, as part of its marketing strategy, leak BB10 innovation as they go. 

If they don't tease the market with what is coming in BB10 then no marketing strategy at this point will excite folks long enough for them to hold out 6-9 months for BB10. 




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