So apparently it was RIM who was behind the 'Wake Up' protests at Apple stores in Australia.
Overall this is a pretty dumb campaign idea. Flash mobs can be an interesting tactic, but not when used like this.
This basically makes RIM look like some grade-school kid who being upset that some other kid is getting all the attention, starts insulting said other kid in hopes that people will stop liking them so much.
It's petty. It's childish. And the greatest sin of all (since petty and childish aren't necessarily bad)... it's uncreative.
It would have be funnier to have two giant nerf-like phones (costumes with people in them), one a blackberry and the other an iPhone, and have them fight each other outside Apple stores and have the RIM phone kick the Apple phone's butt. Heck, keep fighting until the cops come and arrest all these giant phones. At least that would have given people a laugh and the video of an iPhone being arrested by the police would have gone viral within minutes on YouTube.
What I love the most though is how the message RIM is sending to Apple customers, to Wake UP, is the message that RIM needs to send to itself! Talk about the very definition of irony.
It's RIM who fell asleep at the wheel the past five years and literally handed their business over to Apple and Google without so much as the whisper of a fight.
On another RIM front, this week RIM broke it's 52-week lows and is now trading around 12 bucks a share. If you're a RIM shareholder and you think RIM can't punish you any more than it has, you can now rest assured that such is not the case.
Overall this is a pretty dumb campaign idea. Flash mobs can be an interesting tactic, but not when used like this.
This basically makes RIM look like some grade-school kid who being upset that some other kid is getting all the attention, starts insulting said other kid in hopes that people will stop liking them so much.
It's petty. It's childish. And the greatest sin of all (since petty and childish aren't necessarily bad)... it's uncreative.
It would have be funnier to have two giant nerf-like phones (costumes with people in them), one a blackberry and the other an iPhone, and have them fight each other outside Apple stores and have the RIM phone kick the Apple phone's butt. Heck, keep fighting until the cops come and arrest all these giant phones. At least that would have given people a laugh and the video of an iPhone being arrested by the police would have gone viral within minutes on YouTube.
What I love the most though is how the message RIM is sending to Apple customers, to Wake UP, is the message that RIM needs to send to itself! Talk about the very definition of irony.
It's RIM who fell asleep at the wheel the past five years and literally handed their business over to Apple and Google without so much as the whisper of a fight.
On another RIM front, this week RIM broke it's 52-week lows and is now trading around 12 bucks a share. If you're a RIM shareholder and you think RIM can't punish you any more than it has, you can now rest assured that such is not the case.
Comments
Post a Comment