Generally speaking, PR efforts against another organization are difficult to do.
The debacle of RIM's stealth attack (ie. failed viral attempt) against Apple with their "Wake UP" campaign in Australia is a good example of how hard it is to attack your opponent using PR/Marketing.
What generally makes it hard is the age-old notion of 'don't throw stones if you live in a glass house'. Generally speaking, no one's actions are so perfect they themselves cannot be faulted in one manner or another. So criticizing others when you yourself are not perfect often degrades the view others have of you.
However, one brilliant way of attacking the banks is the following video of a 12-year old girl explaining why Canadian banks are stealing from Canadians.
You're pretty much screwed when kids start attacking you. First because you can't attack them back or discredit them. Second, because it's so impressive that someone at the age of 12 would take the time to learn about the banking system that the goodwill towards their efforts cannot be attacked without hurting your own brand in the process.
Now, I don't know the full back story on this video, and I wouldn't be surprised if she had help putting together her speech. If not, then it's really impressive, because very few 12-year olds understanding the banking system as well as she does.
Regardless of how you look at it, one thing is for sure, you know the banks are losing their cabal like grip over the various G20 economies when this kind of commentary is not only being made, but being applauded by audiences.
The debacle of RIM's stealth attack (ie. failed viral attempt) against Apple with their "Wake UP" campaign in Australia is a good example of how hard it is to attack your opponent using PR/Marketing.
What generally makes it hard is the age-old notion of 'don't throw stones if you live in a glass house'. Generally speaking, no one's actions are so perfect they themselves cannot be faulted in one manner or another. So criticizing others when you yourself are not perfect often degrades the view others have of you.
However, one brilliant way of attacking the banks is the following video of a 12-year old girl explaining why Canadian banks are stealing from Canadians.
You're pretty much screwed when kids start attacking you. First because you can't attack them back or discredit them. Second, because it's so impressive that someone at the age of 12 would take the time to learn about the banking system that the goodwill towards their efforts cannot be attacked without hurting your own brand in the process.
Now, I don't know the full back story on this video, and I wouldn't be surprised if she had help putting together her speech. If not, then it's really impressive, because very few 12-year olds understanding the banking system as well as she does.
Regardless of how you look at it, one thing is for sure, you know the banks are losing their cabal like grip over the various G20 economies when this kind of commentary is not only being made, but being applauded by audiences.
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