At this point in the republican primaries it's becoming clear that Ron Paul isn't going to win the nomination.
Santorum today announced that he's dropping out of the race, which pretty much will let Romney lock up the nomination.
Yet Ron Paul's campaign continues to go strong. People are still donating. They are still coming out to hear him speak in droves. So why isn't the Ron Paul campaign dead already?
The answer is grassroots PR. People are keeping the campaign alive through word of mouth and through efforts such as producing YouTube videos that keeps the Paul campaign buzzing (even if not in the mainstream media).
Take this video that recently got posted. It's a video that someone created of things Joe Rogan, host of NBC's Fear Factor, has said about Ron Paul.
(warning: a lot of swearing in this video, so do not watch if that offends you).
You simply don't see followers of Romney, Santorum, Gingrich or even Obama making videos.
I suppose you could get a George Clooney to do a video for Obama, but even then, it wouldn't be grassroots. The truth is, the followers of these other politicians simply don't feel impassioned enough to do any kind of PR on their behalf.
This is why the Paul campaign remains alive despite the fact that it technically shouldn't be.
I mean, you've never seen a candidate who has no chance of winning draw the crowd Paul draws or get the rock star reception he gets.
The lesson PR folks should take from the Paul campaign is that nothing trumps grassroots support. While it didn't win Paul the presidency, it made (and makes) him a force that the system has to acknowledge and deal with, which is a victory in itself given the system would have preferred that he never had the opportunity to campaign at all.
Genuine, impassioned support from your base, whether they be voters or customers, can take your brand far further than you ever could through centralized, corporate positioning done on your own.
Santorum today announced that he's dropping out of the race, which pretty much will let Romney lock up the nomination.
Yet Ron Paul's campaign continues to go strong. People are still donating. They are still coming out to hear him speak in droves. So why isn't the Ron Paul campaign dead already?
The answer is grassroots PR. People are keeping the campaign alive through word of mouth and through efforts such as producing YouTube videos that keeps the Paul campaign buzzing (even if not in the mainstream media).
Take this video that recently got posted. It's a video that someone created of things Joe Rogan, host of NBC's Fear Factor, has said about Ron Paul.
(warning: a lot of swearing in this video, so do not watch if that offends you).
You simply don't see followers of Romney, Santorum, Gingrich or even Obama making videos.
I suppose you could get a George Clooney to do a video for Obama, but even then, it wouldn't be grassroots. The truth is, the followers of these other politicians simply don't feel impassioned enough to do any kind of PR on their behalf.
This is why the Paul campaign remains alive despite the fact that it technically shouldn't be.
I mean, you've never seen a candidate who has no chance of winning draw the crowd Paul draws or get the rock star reception he gets.
The lesson PR folks should take from the Paul campaign is that nothing trumps grassroots support. While it didn't win Paul the presidency, it made (and makes) him a force that the system has to acknowledge and deal with, which is a victory in itself given the system would have preferred that he never had the opportunity to campaign at all.
Genuine, impassioned support from your base, whether they be voters or customers, can take your brand far further than you ever could through centralized, corporate positioning done on your own.
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