If you are a far-right Christian candidate, it's probably not the best thing to be saying "bullshit" to a reporter....
Was this a calculated PR move by Santorum to rail against the mainstream media? Possibly.
The republican right have no love for CBS, ABC, NBC, CNN, etc., so this outburst may have been an attempt to reflect voter disdain and thereby generate greater enthusiasm for Santorum as a voice for the people.
Yet, even if such was the case, I still consider this a PR faux pas.
It's just never wise to go off half-cocked on the media. While I'm not a fan of 'no comment' if the options are 'bullshit' or 'no comment' you are better off simply saying 'no comment' and walking away.
The use of profanity with the media sends a subliminal message that you are someone who cannot restrain themselves and are prone to rash behavior, not something that helps you if you are trying to get elected president of the United States.
Was this a calculated PR move by Santorum to rail against the mainstream media? Possibly.
The republican right have no love for CBS, ABC, NBC, CNN, etc., so this outburst may have been an attempt to reflect voter disdain and thereby generate greater enthusiasm for Santorum as a voice for the people.
Yet, even if such was the case, I still consider this a PR faux pas.
It's just never wise to go off half-cocked on the media. While I'm not a fan of 'no comment' if the options are 'bullshit' or 'no comment' you are better off simply saying 'no comment' and walking away.
The use of profanity with the media sends a subliminal message that you are someone who cannot restrain themselves and are prone to rash behavior, not something that helps you if you are trying to get elected president of the United States.
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