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Hands down best PR move so far this year

I wish the video were available on YouTube but it's not (dumb Viacom and their copyright rules).

Regardless, the best PR move this year in my opinion goes to Bob Lutz, former Vice Chairman of General Motors.

On an appearance on the Colbert Report, Lutz, who is 80-years old, told Colbert that he does 40 push-ups every morning. Colbert then challenged him to a push-up contest, and wow, Lutz can actually do 40 or more push-ups. Colbert ran out of steam BEFORE Lutz did - when Colbert was sucking wind, Lutz was still going.





While this is a bit of a PR stunt, it was a brilliant one. The crowd cheered and Lutz comes off as looking like a modern-day personification of everything America use to be about - tough as nails and larger than life.

Which is a stark contrast to how he came off when he appeared recently on the Bill Maher show - which was more your traditional current day republican who balks at science  -  arguing that global warming was a load of hot air (thank you HBO for not being like Viacom and censoring YouTube!)


Anyway, instead of singing, perhaps Romney and Obama should have a push-up contest.

It's kind of sad to say, but in that absurd scenario, I'd be willing to wager money that the one who was able to do more push-ups would experience a five-to-ten per cent bump in the polls.


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