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CBC lays off 650 people - PR folks be aware of this trend

The CBC has announced it is laying off 650 people. 

Not surprising as the cuts come as a result of the federal government cutting funding across the board, including their recent announcement that they themselves will be laying off almost 20,000 people. 

So what does CBC's restructuring mean for PR folks? It just means that organizations are going to have to work that much harder to get on the media's radar in Canada. If you want to be in the media you simple are not going to be able to have your marketing person perform PR functions, the media simply will not have time to deal with amateurs. 

The days of tossing a news release on the wire and waiting for the media to call are over. To be honest, that type of laizer-faire PR should have been over about five years ago. 

The name of the game moving forward is going to be outreach and having all your ducks in a row when you hook a reporter's interest. 

The crunch on media budgets is a good thing for PR folks in the sense that our skills are needed more than ever before as reporters work under ever increasing pressures and lack of resources. 

The news cycle won't thin out, but rather, it will become more saturated with news from organizations with excellent PR resources at their disposal. 




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