Skip to main content

Rogers to stop throttling - thank you Gamers and Cisco Systems

Starting in March Rogers says it will stop throttling its customers.

About friggin time is all I can say. While I'm not a Rogers customers, I run off their network via Teksavvy and it's annoying as hell how they throttle connection speed between 6 pm and midnight.

The decision was not made because Rogers cares about it's customers though. Rather, it appears it was the result of the CRTC working with Cisco in response to complaints by the Canadian Gamers Organization.


Last month, the CRTC notified Rogers it was violating federal net neutrality rules by deliberately slowing or throttling time-sensitive internet traffic, specifically online games.
The CRTC based its findings on the results of an investigation in collaboration with Cisco Systems, the hardware and software vendor that Rogers uses.
The probe was launched last year after a complaint by the Canadian Gamers Organization that accused Rogers of hindering online games, such as World of Warcraft and Call of Duty: Black Ops, in violation of the federal regulator’s guidelines.
I was really surprised to see Cisco rat out Rogers (if that's what happened - and it appears that it was Cisco that provided the CRTC with evidence / analysis that confirmed Rogers throttles), given Rogers is a Cisco customer. But then again, the Canadian government is a Cisco client also. 
Either way, I'm glad to see that the CRTC has learned a lesson from the usage-based billing fiasco last summer. The CRTC could have buried the findings or simply allowed Rogers to come up with a dozen reasons why the findings are misleading and require further investigation, but they seem to have pressed hard and said enough is enough with the throttling. 
From a PR perspective this was a wise move. After last years UBB fiasco my view of the CRTC was that they are nothing but a corrupt puppet organization in the government selling out Canadians to corporate interests.

However, if they are able to end Roger's throttling activities (which Rogers had denied they do for years, yet which everyone knows they do) then perhaps there is hope that they weren't corrupt but rather simply incompetent at the time of the UBB fiasco. 
Either way, from a PR perspective good on you CRTC - this is after all what government is suppose to do, represent the interests of the Canadian people and not the selective interests of a couple big companies. 

Comments

Popular posts from this blog

Morgan Freeman Botches Reddit IAmA - Black Eye on PR

For those not familiar with Reddit it's basically a forum where people post interesting things on a wide variety of subjects. Postings gain popularity when people 'up vote' them and become more visible in their particular subreddit (a subreddit is simply a subject category, like politics or videos). One of Reddit's most popular subreddits is the IAmA subreddit - which allows reddit users to ask questions of various people. Over three million people subscribe to IAmA, which is also widely used by celebrities. An IAmA can last a couple hours during which Redditors (the term Reddit users call themselves) can ask the person doing the IAmA questions. The term "IAmA" comes from the concept of "I Am A doctor, ask me anything", "I Am A movie star, ask me anything" - you get the drift. IAmA's are not just for celebrities, lots of common folks do them as well. Recently Morgan Freeman did an IAmA  and it turned into a PR mess. To make a lo...

Mainstream versus Alternate Media - Where is the news now-a-days?

It's well known that CNN has been suffering an exodus of viewers, losing over half their viewership over the past couple of years. Yet Fox News has not lost viewers, but has increased its viewership slightly. It's an odd phenomena given that Fox news is clearly biased in their coverage. Mind you, so is CNN according to many. But I'd suggest it comes down to something much more simple.  While Fox may be holding its ground, the rise of alternative media is taking off where CNN left off - a focus on hard news. For those of the under 40 crowd, that's what they are looking for, NEWS. The simplest way to highlight the difference between mainstream media and alternative media is to take a look at their homepages and the stories they highlight. It becomes very clear why people are turning away from CNN and turning to alternative media. Let's look at five media sites and their homepage (click on pictures to enlarge): CNN Feature stories: CNN heroes Top t...

E-cigarettes: A PR battle Health Canada cannot win?

So I've now been using an e-cigarette (e-cig) for two months and thought I'd talk a bit about how I see the upcoming battle between Health Canada and e-cigs going. First though, let's do a quick overview of what exactly an e-cig is. Basically an e-cig vaporizes liquid that contains nicotine. The vapor is then inhaled. People who use e-cigs are called vapers (not smokers). Because the liquid is atomized (ie. vaporized), not burned the way tobacco is, vapers do not consider themselves 'smokers' in anyway. An e-cig is comprised of basically three components: The tank - this is the component that holds the juice (sometimes referred to as e-juice or e-liquid). The atomizer - this a coil and wick unit that atomizes the juice. When the coil is heated (from the battery) it atomizes the juice that has soaked into the wick. The battery - batteries for e-cigs come in various capacities (some last 8 hours, others 40+ hours, depending on their size).  The ba...