Looks like there's no floor for RIM.
With the departure of their CEOs, the company doesn't seem to be having any luck regaining market confidence.
Some interesting stories broke on RIM that paint a gloomy future:
VW agrees to kick the "Crackberry" habit
RIM’s BlackBerry loses ground to Apple, Android in the U.S. federal government
RIM falls on report big customer also buying iPhones
On a positive note (or at least what passes for a positive note on RIM) photos have leaked of BB10.
Leaked BlackBerry 10 Pics Reveal Slick New Interface
To be honest, it doesn't blow my socks off. It basically looks like the Android system.
RIM's stock hit $14.55 today, when I called $15 bucks a share six months ago I thought that was a brazen call, turns out it wasn't brazen enough.
I continue to argue that RIM's problem is less on the technology and apps side and more on the marketing side. No one knows what RIM is about anymore and more importantly who they will be in the future.
I'm enjoying my Google Nexus phone, but I have to admit, there have been times when I've though a blackberry would have been better. The value of the Nexus is definitely the apps story, but at the same time, just how many apps are any good on a smartphone? I'd argue very few. There are maybe six apps that I actually care about on my Nexus, all of which are available on a blackberry.
The real problem is that buying a RIM is now associated with buying an inferior product. It's purely a brand problem and one that doesn't seem to be going away.
Could RIM hit $10 a share? What about five bucks a share?
What worries me about RIM is the thought of what will happen to the company if we have another economic crash (which is in the cards if you ask me). What would a good 30-40 percent stock market crash do to the stock? In such an event it's not impossible that RIM could crash down to the five dollar range or lower.
If there was a rabbit RIM was going to pull out of their hat they would have done it by now. Unfortunately I think we are watching a slow and painful death.
From a PR perspective there's not much left for them to do. Flashy commercials won't generate consumer interest at this point, more news releases won't help much either. One of the worst moments for a PR person is the moment when they realize that there's nothing left to do, that the game has been played out and there's nothing left to do now but manage the decline in as graceful a way as possible.
RIM needs to redefine its vision and give the company a total face lift when it comes to its marketing and PR... but without that vision redefined any marketing / PR efforts will be tantamount to pushing on string.
If they had the ability to redefine their vision they would have by now.
Alas, it's time to bid RIM good night on the PR front, it was a good run while it lasted.
With the departure of their CEOs, the company doesn't seem to be having any luck regaining market confidence.
Some interesting stories broke on RIM that paint a gloomy future:
VW agrees to kick the "Crackberry" habit
RIM’s BlackBerry loses ground to Apple, Android in the U.S. federal government
RIM falls on report big customer also buying iPhones
On a positive note (or at least what passes for a positive note on RIM) photos have leaked of BB10.
Leaked BlackBerry 10 Pics Reveal Slick New Interface
To be honest, it doesn't blow my socks off. It basically looks like the Android system.
RIM's stock hit $14.55 today, when I called $15 bucks a share six months ago I thought that was a brazen call, turns out it wasn't brazen enough.
I continue to argue that RIM's problem is less on the technology and apps side and more on the marketing side. No one knows what RIM is about anymore and more importantly who they will be in the future.
I'm enjoying my Google Nexus phone, but I have to admit, there have been times when I've though a blackberry would have been better. The value of the Nexus is definitely the apps story, but at the same time, just how many apps are any good on a smartphone? I'd argue very few. There are maybe six apps that I actually care about on my Nexus, all of which are available on a blackberry.
The real problem is that buying a RIM is now associated with buying an inferior product. It's purely a brand problem and one that doesn't seem to be going away.
Could RIM hit $10 a share? What about five bucks a share?
What worries me about RIM is the thought of what will happen to the company if we have another economic crash (which is in the cards if you ask me). What would a good 30-40 percent stock market crash do to the stock? In such an event it's not impossible that RIM could crash down to the five dollar range or lower.
If there was a rabbit RIM was going to pull out of their hat they would have done it by now. Unfortunately I think we are watching a slow and painful death.
From a PR perspective there's not much left for them to do. Flashy commercials won't generate consumer interest at this point, more news releases won't help much either. One of the worst moments for a PR person is the moment when they realize that there's nothing left to do, that the game has been played out and there's nothing left to do now but manage the decline in as graceful a way as possible.
RIM needs to redefine its vision and give the company a total face lift when it comes to its marketing and PR... but without that vision redefined any marketing / PR efforts will be tantamount to pushing on string.
If they had the ability to redefine their vision they would have by now.
Alas, it's time to bid RIM good night on the PR front, it was a good run while it lasted.
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