As the economy suffers and Greece burns (more on that later) I've noticed a strange phenomena, more and more religious content is finding its way on to YouTube.
I stumbled on this kinetic typography video that I thought was pretty creative.
It's also interesting to note that it's not the churches creating this content, but rather, just every day people. In fact, the Vatican has a YouTube channel, but suffice to say the content will nearly put you to sleep it's so boring.
This trend I've been watching, the democratization of ideas if you will, backed by the emerging access to video editing software in the hands of every day folks, continues to impress me.
What we're seeing are people who believe in various ideas taking the 'marketing' of said ideas in to their own hands. This trend stems in part from very poor marketing efforts from the people who are suppose to be leading the charge on said ideas.
In this case, since the Christian church isn't creating powerful content, individuals themselves are doing it. You see the same thing happening in politics and social issues.
What's fascinating about this trend to me is how it represents freedom through the Internet. Ideas only die when a small group of people attain control over said ideas and either let those ideas die or do a bad job of keeping them alive.
Yet through the internet anyone can keep any idea alive with a little bit of creativity and effort.
If the Vatican had any marketing sense they'd take videos like this and feed them in to their own YouTube channel. Yet, if they had the sense to do that, they'd probably have the sense to create videos like this themselves.
Regardless, companies can learn a lot from this, the most powerful content doesn't have to come from a marketing agency and cost you millions. There is an army of untapped potential out there, people who will take your brand to the next level simply out of passion. The real challenge however is tapping in to that passion.
I stumbled on this kinetic typography video that I thought was pretty creative.
It's also interesting to note that it's not the churches creating this content, but rather, just every day people. In fact, the Vatican has a YouTube channel, but suffice to say the content will nearly put you to sleep it's so boring.
This trend I've been watching, the democratization of ideas if you will, backed by the emerging access to video editing software in the hands of every day folks, continues to impress me.
What we're seeing are people who believe in various ideas taking the 'marketing' of said ideas in to their own hands. This trend stems in part from very poor marketing efforts from the people who are suppose to be leading the charge on said ideas.
In this case, since the Christian church isn't creating powerful content, individuals themselves are doing it. You see the same thing happening in politics and social issues.
What's fascinating about this trend to me is how it represents freedom through the Internet. Ideas only die when a small group of people attain control over said ideas and either let those ideas die or do a bad job of keeping them alive.
Yet through the internet anyone can keep any idea alive with a little bit of creativity and effort.
If the Vatican had any marketing sense they'd take videos like this and feed them in to their own YouTube channel. Yet, if they had the sense to do that, they'd probably have the sense to create videos like this themselves.
Regardless, companies can learn a lot from this, the most powerful content doesn't have to come from a marketing agency and cost you millions. There is an army of untapped potential out there, people who will take your brand to the next level simply out of passion. The real challenge however is tapping in to that passion.
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