Ron Paul is surging in the polls States-side and some of his supporters are creating videos to support his campaign.
As I said a long time ago, I think YouTube provides you with a grassroots army of marketers as many people today know how to use video editing software to create interesting videos. This applies if you have passionate followers. The other candidates don't have any videos being made by their supporters (not sure what that says about how passionate their supporters actually are or if they simply don't know how to use video editing software).
The following video was made in response to things like NDAA and SOPA, essentially highlighting how Americans are losing their freedom at a fairly rapid pace.
Heck, they even created a site called RonPaulFlix that houses all the video content created by supporters as well as content from media interviews.
This is what is driving all the videos created by supporters. They are able to go to a site like this and download endless amounts of content that they can then edit to create their own little ad for Ron Paul.
I think in 2016 the candidate who wins may very well be whoever empowers their supporters with the right content to act as an army of marketers on YouTube.
Paul supporters apparently are taking the best of the best of these videos, burning them on DVD's and then passing them out to people. And none of this is done in association with the campaign, it's all grassroots.
So watch this trend carefully because big money influence may be coming to a crossroads where it may bang heads with grassroots effectiveness.
The corporate world can learn from this as well. A company like RIM for instance would be well advised to let those out there who love RIM make their own commercials. Perhaps run a competition or simply create a video database for users who want to create their own ads for RIM. I think they'd be surprised at how a couple great fan videos can really redefine how people see the brand and encourage others to give RIM another look when buying a smartphone.
I just came across another Ron Paul related fan video which I thought was interesting and well done. It's pretty provocative and the message is that the only one not in the bankers' back pocket is Ron Paul.
As I said a long time ago, I think YouTube provides you with a grassroots army of marketers as many people today know how to use video editing software to create interesting videos. This applies if you have passionate followers. The other candidates don't have any videos being made by their supporters (not sure what that says about how passionate their supporters actually are or if they simply don't know how to use video editing software).
The following video was made in response to things like NDAA and SOPA, essentially highlighting how Americans are losing their freedom at a fairly rapid pace.
Heck, they even created a site called RonPaulFlix that houses all the video content created by supporters as well as content from media interviews.
This is what is driving all the videos created by supporters. They are able to go to a site like this and download endless amounts of content that they can then edit to create their own little ad for Ron Paul.
I think in 2016 the candidate who wins may very well be whoever empowers their supporters with the right content to act as an army of marketers on YouTube.
Paul supporters apparently are taking the best of the best of these videos, burning them on DVD's and then passing them out to people. And none of this is done in association with the campaign, it's all grassroots.
So watch this trend carefully because big money influence may be coming to a crossroads where it may bang heads with grassroots effectiveness.
The corporate world can learn from this as well. A company like RIM for instance would be well advised to let those out there who love RIM make their own commercials. Perhaps run a competition or simply create a video database for users who want to create their own ads for RIM. I think they'd be surprised at how a couple great fan videos can really redefine how people see the brand and encourage others to give RIM another look when buying a smartphone.
I just came across another Ron Paul related fan video which I thought was interesting and well done. It's pretty provocative and the message is that the only one not in the bankers' back pocket is Ron Paul.
Comments
Post a Comment