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Bell and Rogers, please leave me alone, it's over, just accept it and move on

I left Rogers probably six months ago for TekSavvy and I get nothing from Bell other than a basic line (and I have plans in the next month or so to dump Bell and go all-cellular through Wind Mobility).

Yet, the big boys (Rogers and Bell) just can't accept that I've moved on. Every month I get mail from Rogers offering me three free months on all services (internet, cable, phone). Bell Canada called me today trying to offer me ways to reduce my 'costs' (I didn't listen to their pitch because it always involves up-selling new services and ultimately increasing your monthly bill).

Listen guys, it's over. I don't want anything to do with you for the next 30,40, or 50 years that I have left to live on this planet. Offering three months of free service which ultimately ends up costing twice as much as service I can get elsewhere isn't a bargain. So keep printing up those pricey flyers with the money you are milking from your existing customers, but it's a waste of your time and money.

Clearly the big two are suffering from customer attrition and are trying to get customers who left them to return. The customer churn might not be huge yet, but I'm willing to bet they are seeing a trend that is starting to scare them.

Until they become competitive on the cost front, they are pissing in the wind. Today's under 40 consumer is far too consumer-savvy to pay twice as much as they have to.

I'd go so far as to say even if Rogers offered me the exact same deal that I get from Teksavvy, I'd still stay with Teksavvy, whose brand I now associate with consumer-centric service offerings (great service, great cost).

Also, it's great to see Teksavvy expanding beyond just an ISP reseller. They are starting to form a corporate brand. I was pleasantly surprised to see that they are supporting prostate cancer awareness month and for every person that follows them on Twitter, they will donate one dollar to the Canadian Cancer Society.

Not only does this communicate that they are a socially-engaged company, but it's a great way to build out their Twitter following.

Comments

  1. AnonymousNovember 10, 2011 at 1:24 PM

    Hi Rob, It's great to have you on board. Nice blog! crazy times!

    Marc - CEO/TekSavvy

    ReplyDelete
  2. rob mcleanNovember 10, 2011 at 6:33 PM

    Hey Marc,

    Hope you guys can keep up with the growth. A lot of folks still don't know they have alternatives to Rogers/Bell but when they hear about it (and positive user experience) they all get excited.

    I was in Best Buy today buying a cable and the guy in Best Buy didn't even know about Teksavvy and after chatting he was gung-ho to dump Rogers and jump to Teksavvy.

    I think people still don't know you that resellers have really increased their customer service / support so that dealing with a reseller is just as convenient as dealing with the SP themselves.

    Keep up the great service!
    Rob

    ReplyDelete

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