Richard Branson, the easiest guy to do PR for

Richard Branson was on the Kudlow Report the other day. He didn't give the best interview (he was clearly at a party of some sort and background noise was distracting him), but I have to say, doing PR for Branson would probably be the best PR gig you could ever have.

The reason why it would be the best PR gig is because Branson embodies all the traits that make for great PR. He's light hearted, he's got an unbridled positive attitude, he speaks his mind, he takes risks and doesn't sweat failure, he views everything as a conversation, and he clearly makes everything he does 'fun'.

Branson is 'infectious' (in a good way).

One of the best accelerators of PR is having a client that intuitively views PR (and business for that matter) as fun. Once you have that greenlight to 'have fun' that's when you can really achieve remarkable things.

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