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Obama's new tag line "Warrior for the middle class"

You know, the other day I talked about 'superhero' campaigning. Right on queue Obama comes out today and says:

If asking a billionaire to pay the same tax rate as a plumber or teacher makes me a warrior for the middle class, I'll wear that charge as a badge of honor.

You can read the full story here.

I'm sorry, but it's really laughable that three years in to his presidency he is now calling himself a 'warrior', when even his own base sees him as someone who sits on the fence more often than not and who tries to be seen as the 'compromiser in chief'.  If he was really this so called 'warrior of the middle class' where was he when he first took office when it came to the middle class?
 
More to the point, why keep pretending like taxing the wealthy is going to create jobs. As I've said before, I don't care if you increase taxes on the wealthy, but it's dishonest to act like doing so will have any significant impact on unemployment or the deficit.

Yet again though, read the PR tea leaves. The fact that he is now using words like 'warrior' tell you everything you need to know about what his messaging strategy is going to be over the next 12 months. He's going to do his best to establish himself as the 'defender of the people' and the only way to do that is going to be to villify the wealthy and congress (specifically the republicans). 
 
I think politicians should officially ditch the suit and tie and just start wearing spandex. If you want to pretend you are a superhero then you might as well go all the way =)





Anyway, I think he needs a new PR team. What we need is less mud-slinging and more confidence building. Americans don't want a 'warrior' they want jobs, they want to see their 401ks go up, they want to be able to buy a house (or in many cases, sell their house without going in to debt because it's underwater).

If you want to 'fight' against something, instead of wasting time fighting the wealthy, fight unfair trade tarrifs, wall street corruption, political campaign contributions, lobbying, etc.

Essentially clean up Washington like you said you were going to do.

James Carville wasn't so far off in offering Obama some good advice:

1. Fire a lot of people
2. Indict people
3. Stick to your rationale for decisions made and to be made in the future

If Obama had worked a single day in the corporate world he'd know this is exactly how a corporation responds when it's falling apart. 

Case in point, HP just fired its CEO and announced Meg Whitmey will be the new CEO.

But Obama keeps coming at this like a tenure-driven university professor where no one ever gets fired, strategies never change and people 'fight it out' in academic debates and papers. 

Oh well, I can't wait for Obama to compare the republicans to Dr. Doom or Magneto or some other such super villian.

Maybe the PR guys over at the World Wrestling Federation will be in high demand from political campaigns as we get closer to the 2012 elections. 

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