Skip to main content

Mark Cuban encourages men to get a colonoscopy

Kudos to Mark Cuban, owner of the Dallas Mavericks and overall business magnate, who wrote a recent blog entry with a fairly graphic (blunt) description of his recent trip to the doctor to get a colonoscopy.

While celebrities often get behind PSA's (public service announcements) supporting health initiatives / issues, it's rare to have one do so in such a down-to-earth fashion as Mark does in his blog.

Even celebrities who talk about things like a colonoscopy would almost never talk about their actual experience. They generally would site statistics and simply encourage people to do x, y or z.

If you're a sex symbol or a powerful business tycoon, it's too much of a risk for their image to talk about the 'embarassing' details of getting a colonoscopy. The irony being that the details are embarassing only because no one ever talks about them.

Yet Cuban lays it all out there. He doesn't care what people think of him and really embraces the notion of open communication in his blog. And because he's so frank the reader ends up trusting him when in the end he tells folks to get their colon checked because the whole thing is not a big deal.

You can never be too honest in your communication and Cuban gives us a great example of how the more honest you are the more people will resonate with what you are saying.

Comments

Post a Comment

Popular posts from this blog

Featured Post: Where Can You Buy My Books?

Interested in purchasing one of my books? Below are the links that will take you to the right place on Amazon. A Manufactured Mind On Amazon On Kobo On Barnes and Noble On iTunes Obey On Amazon On Kobo  On B&N  On iTunes  The Fall of Man Trilogy Days of Judgment (Book One) On Amazon On Kobo On B&N On iTunes System Crash (Book Two) On Amazon On Kobo On B&N On iTunes A Fool's Requiem (Book Three) On Amazon On Kobo On B&N On iTunes
Post a Comment
Read more

E-cigarettes: A PR battle Health Canada cannot win?

So I've now been using an e-cigarette (e-cig) for two months and thought I'd talk a bit about how I see the upcoming battle between Health Canada and e-cigs going. First though, let's do a quick overview of what exactly an e-cig is. Basically an e-cig vaporizes liquid that contains nicotine. The vapor is then inhaled. People who use e-cigs are called vapers (not smokers). Because the liquid is atomized (ie. vaporized), not burned the way tobacco is, vapers do not consider themselves 'smokers' in anyway. An e-cig is comprised of basically three components: The tank - this is the component that holds the juice (sometimes referred to as e-juice or e-liquid). The atomizer - this a coil and wick unit that atomizes the juice. When the coil is heated (from the battery) it atomizes the juice that has soaked into the wick. The battery - batteries for e-cigs come in various capacities (some last 8 hours, others 40+ hours, depending on their size).  The ba...
3 comments
Read more

More evidence of the Internet Revolution

Bell ushers in new era with CTV deal  So Bell has purchased CTV.  Not really that big a deal under normal circumstances, except when you realize why they did it... Driving convergence this time, the Internet-enabled mobile devices such as smart phones and computer tablets are threatening home television’s lock on viewers. Bell, like its rivals, wants to offer more content to its subscribers, however they receive the signal. Viewers are increasingly interested in watching their favourite shows on their phones while they ride the bus or sit in the park, and the cable and phone companies that have served as middle men between viewers and broadcasters were in danger of being marginalized. You know what sort of worries me about this kind of acquisition? It's clearly an attempt to own (control) content. When they say marginalized what they really mean is service providers being nothing more than dumb pipes - providing connectivity to the internet and nothing more. As ...
Post a Comment
Read more