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Mark Cuban encourages men to get a colonoscopy

Kudos to Mark Cuban, owner of the Dallas Mavericks and overall business magnate, who wrote a recent blog entry with a fairly graphic (blunt) description of his recent trip to the doctor to get a colonoscopy.

While celebrities often get behind PSA's (public service announcements) supporting health initiatives / issues, it's rare to have one do so in such a down-to-earth fashion as Mark does in his blog.

Even celebrities who talk about things like a colonoscopy would almost never talk about their actual experience. They generally would site statistics and simply encourage people to do x, y or z.

If you're a sex symbol or a powerful business tycoon, it's too much of a risk for their image to talk about the 'embarassing' details of getting a colonoscopy. The irony being that the details are embarassing only because no one ever talks about them.

Yet Cuban lays it all out there. He doesn't care what people think of him and really embraces the notion of open communication in his blog. And because he's so frank the reader ends up trusting him when in the end he tells folks to get their colon checked because the whole thing is not a big deal.

You can never be too honest in your communication and Cuban gives us a great example of how the more honest you are the more people will resonate with what you are saying.

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