Interesting 30-minute cartoon that was created called the American Dream.You can watch it on YouTube.
It's interesting to see this kind of content being created, plays right in to my thesis that a battle of ideas is brewing between corporations, the government and the people, which I talked about in my post Emerging Trends - Let's Get Ready to Rumble a few weeks ago.
Infotainment is definitely an effective way to gain mindshare.
A lot of tech companies copy the "X for Dummies' model years ago and that went over well. They would take their product, for instance if they made wireless networking gear, and make a "Wireless Networking for Dummies" book. Because people knew of the Dummies books it instantly resonated with people (as opposed to if it had been branded simply using the corporate logo, in which case people would react with dread over some 200-page corporate manual).
Number one rule of marketing, make your content easy for people to absorb and digest. Format is a big element to that.
When people are entertained they are more receptive to the messages they are being presented with. In addition, you can interchange their emotive response between the entertainment content and the information content.
It's an old marketing tactic. Create a beer commercial with models in bikinis and for male viewers they emotively blend their feelings towards beer with the emotions they feel towards models in bikinis. Examples of this in marketing are endless (I was surprised to see the Flintstones selling cigarettes using this tactic!).
If you are a Jon Stewart fan and wonder why it is you like the Daily Show so much it's because of Infotainment - combining comedy with news is more compelling than news alone.
Anyway, just though the cartoon that was created was a great example of the trend I predict to emerge, with the three classes (corporations, goverment and the people) in society battling for the hearts and minds of the masses.
It's interesting to see this kind of content being created, plays right in to my thesis that a battle of ideas is brewing between corporations, the government and the people, which I talked about in my post Emerging Trends - Let's Get Ready to Rumble a few weeks ago.
Infotainment is definitely an effective way to gain mindshare.
A lot of tech companies copy the "X for Dummies' model years ago and that went over well. They would take their product, for instance if they made wireless networking gear, and make a "Wireless Networking for Dummies" book. Because people knew of the Dummies books it instantly resonated with people (as opposed to if it had been branded simply using the corporate logo, in which case people would react with dread over some 200-page corporate manual).
Number one rule of marketing, make your content easy for people to absorb and digest. Format is a big element to that.
When people are entertained they are more receptive to the messages they are being presented with. In addition, you can interchange their emotive response between the entertainment content and the information content.
It's an old marketing tactic. Create a beer commercial with models in bikinis and for male viewers they emotively blend their feelings towards beer with the emotions they feel towards models in bikinis. Examples of this in marketing are endless (I was surprised to see the Flintstones selling cigarettes using this tactic!).
If you are a Jon Stewart fan and wonder why it is you like the Daily Show so much it's because of Infotainment - combining comedy with news is more compelling than news alone.
Anyway, just though the cartoon that was created was a great example of the trend I predict to emerge, with the three classes (corporations, goverment and the people) in society battling for the hearts and minds of the masses.
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