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Bank of America Headlines: Let the PR Crisis Begin

Fascinating to watch all the headlines erupt over the Bank of America announcement that they will start charging five dollars a month for debit card usage.

Debit card fees: Outrage triggers backlash against BofA (Los Angeles Times)


Bank of America faces outrage over debit card charge (Washington Post)


Bank Of America Is 'Sticking It' To Customers, Senator Says (NPR)


Bank of America has declared war--on America (Catholic Online - ok, second tier, but great headline)


Customers cry ‘holdup’ as Bank of America blames feds (Boston Herald)


Bank of America Goes Through With Stupid Consumer-Hating Idea (Tucson Weekly)


Bank of America: Please Don't Use Our Debit Card to Buy Stuff (CNBC)


Bank of America debit card fee plan met with resistance and anger (The Guardian)


Anyway, you get the drift.

At this point Bank of America might as well go through with the charge because they've trashed their brand so bad even if they cancelled the charges they would still suffer the same damage.

It will be interesting to see if customers actually walk away from BAC when the charges go in effect. If NetFlix tells us anything about today's consumers, when you piss them off, they will walk.

Now for some BAC laughs....



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