Stumbled on Wordle today. It's a neat little service that will analyze the text in something and spit out a visualization of that text, with high reference items being larger and low reference items being smaller.
You can plug in your own set of words (ie. copy and paste text) or give it a URL if you want to analyze a blog. I analyzed my blog and got the following word cloud (click on the image to enlarge):
I was a little surprised by the result for a variety of reasons:
1. I didn't think I referenced Obama that much (although it is possible).
2. I easily mention RIM as much as Obama and yet 'RIM' doesn't appear at all in my word bubble
3. I was surprised words like "public relations' 'marketing' and 'strategy' weren't larger.
I tend to blog causually, so it's possible thematically I've gotten off track. I'll have to do a quick review of the trends my blogs are taking collectively and see if Wordle's analytics are accurate.
Wordle did give me an interesting idea though. If Wordle could create this 'word clouds' with audio text, that would be really interesting and of value to PR folks. You could take interviews and dump the audio in and get a 'word cloud' that basically let's you visually see if you are staying on message.
Another interesting use for Wordle would be to compare your corporate web site against your competitors. Dump the text from each Web site in, spit out word clouds, and then see what the big differences are.
A word of caution mind you, frequency does not equal relevance in my opinion. Just because a single word is referenced a lot does not mean that thought leadership is being attain in the area of reference.
You can plug in your own set of words (ie. copy and paste text) or give it a URL if you want to analyze a blog. I analyzed my blog and got the following word cloud (click on the image to enlarge):
I was a little surprised by the result for a variety of reasons:
1. I didn't think I referenced Obama that much (although it is possible).
2. I easily mention RIM as much as Obama and yet 'RIM' doesn't appear at all in my word bubble
3. I was surprised words like "public relations' 'marketing' and 'strategy' weren't larger.
I tend to blog causually, so it's possible thematically I've gotten off track. I'll have to do a quick review of the trends my blogs are taking collectively and see if Wordle's analytics are accurate.
Wordle did give me an interesting idea though. If Wordle could create this 'word clouds' with audio text, that would be really interesting and of value to PR folks. You could take interviews and dump the audio in and get a 'word cloud' that basically let's you visually see if you are staying on message.
Another interesting use for Wordle would be to compare your corporate web site against your competitors. Dump the text from each Web site in, spit out word clouds, and then see what the big differences are.
A word of caution mind you, frequency does not equal relevance in my opinion. Just because a single word is referenced a lot does not mean that thought leadership is being attain in the area of reference.
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