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www.TED.com - now this is cool

I've always loved 'ideas'. That's perhaps why I love PR, because you get to interact with so many different ideas and help communicate them to the world (if you are lucky that is).

Today I stumbled on a site dedicated to ideas - www.ted.com.

This is the kind of stuff that one has to ask why there isn't more of? Sure, there's Through the Wormhole (which I watch every week), but that's about it, and even that is just about science.

So this site looks really cool, with unique videos on all kinds of different 'ideas'.


It's also a great example of stimulating, interesting content that you just can't find on television (but you can on the Internet).  One of the things that sucks about growing up is that you don't have time or access to lectures on things like you did when you were in university.

But why do people have to go to university to access this content? Why can I hear experts on any subject whenever I want? I mean, in the past I understood why, because to produce a video was a HUGE pain in the butt and very expensive (filming, post production, shipping costs, etc.). Unless there was a profit to be made it wasn't worth the time, which is why no one did it.

Yet today, there's no reason why every university course can't be available on YouTube for instance.

Video is not just the future of PR and marketing, it's how our species will evolve, with access for the masses to ideas that will shape how people think.

As it stands, if you want to learn about Alan Watts one of the best places to do so is YouTube. People have taken all his lectures and posted them there.

I think it would be awesome if 'educational' material become so accessible online that people started giving up traditional tv for a new wave of 'ideas' based tv.

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