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RIM losses product market person and WSJ cares why?

The Wall Street Journal covered the departure of a product marketing manager from RIM - RIM Loses Another Executive. 

Really? We're now covering departures of manager-level personnel and calling them executives?

What's even more odd is how the story was shortened from what originally ran. In the original story it stated that RIM's VP (I think it was VP, may have been a CXO) of marketing went to Samsung.

So the big story is some guy who worked for the VP at RIM jumped with his boss to Samsung. Big whup. 

This goes to show you how eager the media is to report every little thing that implies RIM is falling apart. Which is misleading if you ask me because RIM losing marketing folks isn't a bad thing. It will give them a chance to get in some agents of change when it comes to marketing (which is obviously one of their major issues in the market).

Not that I'm a bull on RIM, but I really fail to see how a product marketing manager leaving RIM is 'news'.

Comments

  1. AnonymousNovember 22, 2012 at 2:08 PM

    Hi there! Thank you for sharing your thoughts about product marketing in your area. I am glad to stop by your site and know more product marketing. Keep it up! This is a good read. I will be looking forward to visit your page again and for your other posts as well.
    A Product market is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. For example: If you were pitching a new video game console game to the public, your consumer market would probably be the adult male Video Game market (depending on the type of game). Thus you would carry out market research to find out how best to release the game. Likewise, a massage chair would probably not appeal to younger children, so you would market your product to an older generation.
    Our in-store demo and event marketing staff focus on driving consumer brand trial via sophisticated product sampling. Our mission is simple. We strive to provide CPG companies and a wide variety of retailers (Grocery Stores, Club Stores, Drug Stores, Mass Merchant Stores and various alternative classes of trade) with innovative ideas and solutions to promote goods to consumers.

    Product Marketing New England

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