Rand Paul (son of Ron Paul) did an interview with his dad regarding the whole debt ceiling.
I find Paul's (father or son) messaging strategy to be interesting because it's based around telling people things they don't want to hear (telling it to them like it is if you will). Which is a risky strategy when the powers that be are flooding the market with their talking points because you can very easily come off as too complex and people just tune you out.
It's a strategy based not around winning at all costs, but rather winning without sacrificing what you believe in (which hopefully is the truth). That strategy really hinges on the demographics of your publics - are the American people informed enough to be receptive to a complex message that articulates what is actually going on. Or are they still going to vote for the candidates that use the same old 'small government' or 'big government' talking points.
It should be interesting to see.
I've got to say also, doing a 'son and father' interview is risky because one of the brand accelerators for any candidate is to appear 'unique' (ie. separate from the pack, the stand out). Nothing detracts from your uniqueness more than when people see there's a 'mini you' out there.
Yet, in this interview they pull it off and come across as endearing. The unspoken message in a clip like this, that could serve them well in the election, is that they are functional American family (which voters like to see - it's a bit of that old-fashion apple pie stuff that make Americans feel patriotic).
I find Paul's (father or son) messaging strategy to be interesting because it's based around telling people things they don't want to hear (telling it to them like it is if you will). Which is a risky strategy when the powers that be are flooding the market with their talking points because you can very easily come off as too complex and people just tune you out.
It's a strategy based not around winning at all costs, but rather winning without sacrificing what you believe in (which hopefully is the truth). That strategy really hinges on the demographics of your publics - are the American people informed enough to be receptive to a complex message that articulates what is actually going on. Or are they still going to vote for the candidates that use the same old 'small government' or 'big government' talking points.
It should be interesting to see.
I've got to say also, doing a 'son and father' interview is risky because one of the brand accelerators for any candidate is to appear 'unique' (ie. separate from the pack, the stand out). Nothing detracts from your uniqueness more than when people see there's a 'mini you' out there.
Yet, in this interview they pull it off and come across as endearing. The unspoken message in a clip like this, that could serve them well in the election, is that they are functional American family (which voters like to see - it's a bit of that old-fashion apple pie stuff that make Americans feel patriotic).
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