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Blogger and SEO

I just thougth I'd post how amazed I am at how well Google picks up blogs posted using Blogger.

My post on RIM comes up on the first page if you search "RIM public relations".

My post on Murdoch comes up as the first hit if you search "Murdoch crisis communications"

Kind of mind boggling when both those topics have articles in major tier-one publications.  I mean, Reuters did a piece on Murdoch's crisis but it doesn't pop up until the second page of results. If you search "Murdoch crisis PR" my post comes up as the third hit.

Lesson from all this, companies should really consider using Blogger for their blogging (you can still customize your blog and brand it in many ways). I suspect it heavily jacks up your placing in search results.

Combine using blogger with titling your blogs with key words you know your publics will be searching on and you will reach way more people with your message than if you host your blog off your corporate Web site.

Comments

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