Skip to main content

Biz card take #2

Ya, I just couldn't leave it alone. So I fiddled around and I think I've got something I really like now.



Logic behind the changes...
  • While the green and black two-tone was alright, it lacked style, it didn't 'pop'. 
  • This new design separates out various themes. It puts "grow, manage and live' as one theme, YOUR brand as another theme, and articulates the segregation of services using different block coloring as background (impressing that there are three distinct activities RMCC addresses). 
  • While I think it 'pops' now, it's not flashy (which I don't want). It still has a subdued vibe to it, which is what I was going for. I tried some flashy colors and while they do 'pop', it's a misrepresentation of the what RMCC brings to the table (I'm more about the serious things you need to do, not just the razzle dazzle or the sprinkles on the cake). 
  • I did break the two-tone rule of designing. When you toss more than two colors out there in a small space you can destroy your design. But that's a rule you can break now and then, and in this case I really wanted to emphasize the 'grow' element, as that's my primary area of expertise.
Overall I'm happy for the time being and I think I can put this 'to do' item behind me. Although I'm sure in a month or so I'll be fiddling around some more just to see if I can improve on the design.  Now I just have to cross my fingers no one tells me they liked the first design more - then I'll get fixated again and probably redesign the whole thing =)

Comments

Post a Comment

Popular posts from this blog

Morgan Freeman Botches Reddit IAmA - Black Eye on PR

For those not familiar with Reddit it's basically a forum where people post interesting things on a wide variety of subjects. Postings gain popularity when people 'up vote' them and become more visible in their particular subreddit (a subreddit is simply a subject category, like politics or videos). One of Reddit's most popular subreddits is the IAmA subreddit - which allows reddit users to ask questions of various people. Over three million people subscribe to IAmA, which is also widely used by celebrities. An IAmA can last a couple hours during which Redditors (the term Reddit users call themselves) can ask the person doing the IAmA questions. The term "IAmA" comes from the concept of "I Am A doctor, ask me anything", "I Am A movie star, ask me anything" - you get the drift. IAmA's are not just for celebrities, lots of common folks do them as well. Recently Morgan Freeman did an IAmA  and it turned into a PR mess. To make a lo...
Post a Comment
Read more

Mainstream versus Alternate Media - Where is the news now-a-days?

It's well known that CNN has been suffering an exodus of viewers, losing over half their viewership over the past couple of years. Yet Fox News has not lost viewers, but has increased its viewership slightly. It's an odd phenomena given that Fox news is clearly biased in their coverage. Mind you, so is CNN according to many. But I'd suggest it comes down to something much more simple.  While Fox may be holding its ground, the rise of alternative media is taking off where CNN left off - a focus on hard news. For those of the under 40 crowd, that's what they are looking for, NEWS. The simplest way to highlight the difference between mainstream media and alternative media is to take a look at their homepages and the stories they highlight. It becomes very clear why people are turning away from CNN and turning to alternative media. Let's look at five media sites and their homepage (click on pictures to enlarge): CNN Feature stories: CNN heroes Top t...
Post a Comment
Read more

E-cigarettes: A PR battle Health Canada cannot win?

So I've now been using an e-cigarette (e-cig) for two months and thought I'd talk a bit about how I see the upcoming battle between Health Canada and e-cigs going. First though, let's do a quick overview of what exactly an e-cig is. Basically an e-cig vaporizes liquid that contains nicotine. The vapor is then inhaled. People who use e-cigs are called vapers (not smokers). Because the liquid is atomized (ie. vaporized), not burned the way tobacco is, vapers do not consider themselves 'smokers' in anyway. An e-cig is comprised of basically three components: The tank - this is the component that holds the juice (sometimes referred to as e-juice or e-liquid). The atomizer - this a coil and wick unit that atomizes the juice. When the coil is heated (from the battery) it atomizes the juice that has soaked into the wick. The battery - batteries for e-cigs come in various capacities (some last 8 hours, others 40+ hours, depending on their size).  The ba...
3 comments
Read more