Canada Post - who cares?

It's hilarious from a PR perspective to watch this Canada Post fiasco unfold.

The general consensus regarding postal workers striking is that no one really seems to care. About the only thing people seem to use the mail for is to receive cheques, bills and coupons.

So yes, we need mail, but not receiving it for a few days, weeks or months won't bring Canada to its knees.

As such, from a PR perspective, striking seems like a pretty dumb thing to do. I say this because the vast majority of Canadians don't care and the ones that do (who have a business that relies heavily on the mail) probably care a lot.

So what do you gain by striking? Most people will simply see you as yet another out-of-control union pushing for more pay regardless of whether there is money there or not. And the ones that need you will see you as hurting them simply to get more on your plate. So basically you end up with no love from anyone.

I don't know, perhaps the postal union has a position that makes sense. But if they do, it sure isn't being articulated in the media. The over arching message in the media right now is 'who cares'.

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