Secrets of the Superbrands

Stumbled on an interesting tv show out of the UK - Secrets of the Superbrands. If you are interested in marketing and branding it's worth watching.

I think you can watch most of the episodes on youtube (or at least clips from the episodes).

I don't think the show is available in North America, but I could be wrong (hey, don't blame me that I'm disconnected from watching tv through a cable provider).

I've only seen a couple episodes so far, but what I like about it is that it really shows how marketing is more psychological than creative. When I was deciding what to do after completing my degree in Psychology, public relations seemed like a natural next step.

As I've said in previous posts, I don't know how you can be really good at marketing or PR without an understanding of psychology. Despite the fact that neither marketing nor PR are taught if you take a psychology degree, the two functions are based heavily on human psychology.

Anyway, kudos to the BBC for this series, it's fun and informative.

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