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YouTube adds live channels

This is beyond cool, YouTube adds live channels.

PR folks take note, this is the future of PR (or at least a component to it). I've talked about this months ago in a post called The Power of Video.

Provided the carriers fail to strangle bandwidth expansion to the consumer (which they are trying to do, but I think will fail), video will grow more and more important. Toss in the ability to stream live video casts from your YouTube channel and we're talking some seriously powerful communications tools that creates a closer connnection between brands and stakeholders than ever before.

Can you stream live video today? Yep over at ustream. Charlie Sheen streams live video from there I think (don't ask me to find the link though, I'm not interested in Sheen's live rants).

The big difference with YouTube entering the picture is simply that everyone knows YouTube and visits it regularly. So live streaming will become common practice when YouTube offers it.

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