You know it's viral when...

A good viral video doesn't just get millions of hits, it also ends up with endless variants as users modify it.

The Nyan video I posted yesturday has entered its full viral stride with dozens of audio and video remixes popping up all over YouTube in the past day.

The folks over at Poptarts must be throwing poptarts up in the air in celebration.

Having said that, I wonder if the folks at Kellogg's even know about the video (it's hard to believe that they don't).

I say this because you'd think they'd jump on board the Nyan train by at least posting a link to the video on their Web site. They have a giant multimedia section, which is clearly their attempt at creating 'viral buzz'.

They even have a Pop-Tart dance video, which has racked up a staggering 15,000 views in just under a 12 months! (yes, I'm being sarcastic - compare that to 3.7 million views in under 30 days of the Nyan video).

Kellogg's in all likelihood likes the dance video because it makes 'sense' - kids dancing around with our product, i like it. The Nyan video however, probably makes no sense to them - a cat made out of a poptart with rainbows coming out it's butt? WTF?

As a result they are probably happy to just let it grow on its own and keep their corporate brand as far away from it as possible.

Personally I think that's a missed opportunity. They should have tossed it up in their YouTube section and joined the Nyan party.

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