Interesting Public Mobile commercial that I recently stumbled across.
All in all I'd have to say job well done. They use two colors, which as we know is the rule behind good design that resonates (and yet for some reason so many people forget this). They clearly establish their value proposition (save money). Lastly, they attach their proposition to a greater ideological trend that their consumers care about (dislike of the big three telecoms in Canada and lack of competition in the wireless sector).
What I also find interesting in this is that advertising is generally the realm of marketing. There's a lot that goes in to making a commercial usually - hiring models/actors, a film crew, editing footage, ad buy plans, etc. - all of these things are generally outside the realm of public relations.
However, an ad like this could be done by a PR person. In fact, I'd argue a PR person would probably make a better 'text-based' ad than a pure-marketing person would because that's their expertise - creating powerful messages in as few words as possible.
As for the effects associated with the text, well that's as simple as using PowerDirector or some other movie editing software that has all the visual effects you see built in to it.
I thought this was a great example of how with today's technology and the Web, PR people can expand their impact beyond just news releases and dabble in more conventional marketing activities.
All in all I'd have to say job well done. They use two colors, which as we know is the rule behind good design that resonates (and yet for some reason so many people forget this). They clearly establish their value proposition (save money). Lastly, they attach their proposition to a greater ideological trend that their consumers care about (dislike of the big three telecoms in Canada and lack of competition in the wireless sector).
What I also find interesting in this is that advertising is generally the realm of marketing. There's a lot that goes in to making a commercial usually - hiring models/actors, a film crew, editing footage, ad buy plans, etc. - all of these things are generally outside the realm of public relations.
However, an ad like this could be done by a PR person. In fact, I'd argue a PR person would probably make a better 'text-based' ad than a pure-marketing person would because that's their expertise - creating powerful messages in as few words as possible.
As for the effects associated with the text, well that's as simple as using PowerDirector or some other movie editing software that has all the visual effects you see built in to it.
I thought this was a great example of how with today's technology and the Web, PR people can expand their impact beyond just news releases and dabble in more conventional marketing activities.
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