One of the things that makes going viral so difficult is that the key to going viral is often to think outside the outside of the box. To go so far off in to left field that by conventional logic it makes almost no sense.
Very few people have the ability to do this and even fewer have the ability to convince their organizations to take the risk. The line between plain stupid and viral is often a hair's difference.
Which is why there are so few viral videos that actually take off.
Take this video of the Nyan cat - a hybrid of a cat and a poptart. I mean, we're talking a 1980s atari-like graphics (was atari around in the 80's?) and a soundtrack that just repeats over and over - you can't get more basic than this in an attempt to create a viral video.
And yet, this video has racked up over 3.2 million views in less than 20 days.
Now, I doubt the makers of the poptart made this video, but they should cut a cheque to whoever did.
You can even buy Nyan poptart t-shirts:
http://www.levelupstudios.com/pop-tart-cat
I love the description of why they created this:
The inherent problem with most cats is that they are not very delicious and rarely fly through space leaving rainbow trails. Fortunately PRguitarman solved both of these problems by creating the delicious, yet colorful, Pop Tart Cat!
Too funny! I hope these guys get rich and sell a million Nyan cat t-shirts... they deserve for creating a phenom viral video.
Very few people have the ability to do this and even fewer have the ability to convince their organizations to take the risk. The line between plain stupid and viral is often a hair's difference.
Which is why there are so few viral videos that actually take off.
Take this video of the Nyan cat - a hybrid of a cat and a poptart. I mean, we're talking a 1980s atari-like graphics (was atari around in the 80's?) and a soundtrack that just repeats over and over - you can't get more basic than this in an attempt to create a viral video.
And yet, this video has racked up over 3.2 million views in less than 20 days.
Now, I doubt the makers of the poptart made this video, but they should cut a cheque to whoever did.
You can even buy Nyan poptart t-shirts:
http://www.levelupstudios.com/pop-tart-cat
I love the description of why they created this:
The inherent problem with most cats is that they are not very delicious and rarely fly through space leaving rainbow trails. Fortunately PRguitarman solved both of these problems by creating the delicious, yet colorful, Pop Tart Cat!
Too funny! I hope these guys get rich and sell a million Nyan cat t-shirts... they deserve for creating a phenom viral video.
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