Poor Charlie Sheen's one-man show has bombed as he got booed off the stage in his opening night.
Any PR person could have predicted this would happen. In a previous post I said the road he was going down would not end well....
Charlie Sheen is a good example of what happens when you ignore cause and effect or fail to understanding it properly. Yes, he is garnering attention, but it's the wrong type of attention. It is attention that ultimately will damage his brand equity with stakeholders.
There you have it. His brand is now skimming the water before it finally crashes and sinks.
What's sad in all this is that this is really a story about mental illness and drug abuse but instead, as so often is the case, it is turned into a story about brand suicide - the strange fascination the media and the public have with watching someone who was on top self destruct beyond repair.
What Charlie really needs is a good PR person and to listen to the advice that PR person gives. Which right now would be not to do any more PR until he's had treatment for the various afflictions he's currently suffering.
Disappear for a year, get your head straight, and then he can come back and do a tremendous amount of good by explaining to the public why he did all the things he did. His 'bad boy' brand is dead, but he could be resurrected from the ashes and create a new brand of being a survivor - but horse before the cart, he has to first get his life back on track.
He's at the tipping point right now. If he continues down the path he is going the media are going to soon start ignoring him all together. And one has to wonder, when that happens, when he realizes that the world really no longer cares what he has to say anymore, how will we cope with that? It could easily end very tragically.
Any PR person could have predicted this would happen. In a previous post I said the road he was going down would not end well....
Charlie Sheen is a good example of what happens when you ignore cause and effect or fail to understanding it properly. Yes, he is garnering attention, but it's the wrong type of attention. It is attention that ultimately will damage his brand equity with stakeholders.
There you have it. His brand is now skimming the water before it finally crashes and sinks.
What's sad in all this is that this is really a story about mental illness and drug abuse but instead, as so often is the case, it is turned into a story about brand suicide - the strange fascination the media and the public have with watching someone who was on top self destruct beyond repair.
What Charlie really needs is a good PR person and to listen to the advice that PR person gives. Which right now would be not to do any more PR until he's had treatment for the various afflictions he's currently suffering.
Disappear for a year, get your head straight, and then he can come back and do a tremendous amount of good by explaining to the public why he did all the things he did. His 'bad boy' brand is dead, but he could be resurrected from the ashes and create a new brand of being a survivor - but horse before the cart, he has to first get his life back on track.
He's at the tipping point right now. If he continues down the path he is going the media are going to soon start ignoring him all together. And one has to wonder, when that happens, when he realizes that the world really no longer cares what he has to say anymore, how will we cope with that? It could easily end very tragically.
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