So I'm almost done getting my new PC set up. I can't believe how long it takes to load everything back on that I use to have.
Anyway, as I explain in my last post, my netgear box no longer works with Windows 7 (thank you mister Gates). So I've decided to go a different and even better route and I thought I'd do a quick post because it illustrates why you do NOT need cable television and why the carriers in Canada were so focused on implementing usage-based billing for Internet connection.
This is relevant to PR folks because this is a revolutionary shift in how people will get their information in the future and media strategies will have to factor the Web in even more as time goes on.
What I've done is simply plug my television in to the back of my PC using an hdmi cable. I also have my PC monitor plugged in to the same graphics card using DVI-D cable.
With this set up I can now work on my desktop either from my PC or my television.
What's the big deal you might ask? You'll notice on my television stand there is no PVR box, no netgear box, no DVD player, none of that stuff.
All my content is on my PC, whether its a dvd, a video file, or a file on the Web, I load it on my PC and play it either on my PC or on my TV.
But it's not just video, I can use my TV for anything on the Web. And I don't have to choose one or the other as my 'monitor', both my PC and TV screens work at the same time. So for instance, I could be answering emails on my PC while watching a YouTube video that someone just sent me a link to on my TV.
In the two videos below you'll get a better sense of how this works. You'll have to excuse the poor quality, I did this really quickly using my camera's video capture feature.
As you can see it's beyond easy to move anything between your PC and television (even if it's in the middle of playing).
In the video below I've shown you how simple it is to watch CBC's Web video content on your television. In this clip it's CBC, but it could just as easily be CNBC or any other outlet that puts their video content online (I love CNBC because they have tons of content online).
As you can see, all you need is the Internet! Not just for video, but for anything! Reading online content on a 21 inch monitor can be annoying, but simply move it over to your 37 inch television and it's easy on the eyes. Want to have CBC radio playing during the day, but don't want it on your desktop which is already cluttered up? No problem, have it play over on your television.
This is why carriers implemented usage-based billing, because this is the future and they know it (the only thing that could stop this is if suddenly it became really expensive to use the Internet, which was their plan). They know once people catch on they will drop their cable tv subscriptions in favor of things like NetFlix or Hulu or whatever other media sources emerge on the Web.
The flip side is that consumers Internet usage will go way up. I mean, do you really need CBC on your television if the same content is available on the Web? I don't .think so. Heck, even the local news is available on the Web. Almost anything that's important you can access via the Web
So the carriers, knowing they are going to lose their lucrative $70+ per month cable television revenue, decided the only way to offset that loss was to start charging people for every gig they used.
Cable television and satellite television are dead. The phone will be next with services like Skype.
While this isn't really a PR-specific post, it's definitely something PR people need to be aware of. Web content is going to become more and more important and having relationships with outlets that are Web-friendly will be just as important (if not more so) than outlets that don't post content online.
It also makes the case for how important it will be for organizations to have their own content online and to have compelling content, because people won't just be sitting at their PC when they view it, they very well may be watching it on their television!
Anyway, as I explain in my last post, my netgear box no longer works with Windows 7 (thank you mister Gates). So I've decided to go a different and even better route and I thought I'd do a quick post because it illustrates why you do NOT need cable television and why the carriers in Canada were so focused on implementing usage-based billing for Internet connection.
This is relevant to PR folks because this is a revolutionary shift in how people will get their information in the future and media strategies will have to factor the Web in even more as time goes on.
With this set up I can now work on my desktop either from my PC or my television.
What's the big deal you might ask? You'll notice on my television stand there is no PVR box, no netgear box, no DVD player, none of that stuff.
All my content is on my PC, whether its a dvd, a video file, or a file on the Web, I load it on my PC and play it either on my PC or on my TV.
But it's not just video, I can use my TV for anything on the Web. And I don't have to choose one or the other as my 'monitor', both my PC and TV screens work at the same time. So for instance, I could be answering emails on my PC while watching a YouTube video that someone just sent me a link to on my TV.
In the two videos below you'll get a better sense of how this works. You'll have to excuse the poor quality, I did this really quickly using my camera's video capture feature.
As you can see it's beyond easy to move anything between your PC and television (even if it's in the middle of playing).
In the video below I've shown you how simple it is to watch CBC's Web video content on your television. In this clip it's CBC, but it could just as easily be CNBC or any other outlet that puts their video content online (I love CNBC because they have tons of content online).
As you can see, all you need is the Internet! Not just for video, but for anything! Reading online content on a 21 inch monitor can be annoying, but simply move it over to your 37 inch television and it's easy on the eyes. Want to have CBC radio playing during the day, but don't want it on your desktop which is already cluttered up? No problem, have it play over on your television.
This is why carriers implemented usage-based billing, because this is the future and they know it (the only thing that could stop this is if suddenly it became really expensive to use the Internet, which was their plan). They know once people catch on they will drop their cable tv subscriptions in favor of things like NetFlix or Hulu or whatever other media sources emerge on the Web.
The flip side is that consumers Internet usage will go way up. I mean, do you really need CBC on your television if the same content is available on the Web? I don't .think so. Heck, even the local news is available on the Web. Almost anything that's important you can access via the Web
So the carriers, knowing they are going to lose their lucrative $70+ per month cable television revenue, decided the only way to offset that loss was to start charging people for every gig they used.
Cable television and satellite television are dead. The phone will be next with services like Skype.
While this isn't really a PR-specific post, it's definitely something PR people need to be aware of. Web content is going to become more and more important and having relationships with outlets that are Web-friendly will be just as important (if not more so) than outlets that don't post content online.
It also makes the case for how important it will be for organizations to have their own content online and to have compelling content, because people won't just be sitting at their PC when they view it, they very well may be watching it on their television!
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