So in my journey to play around with video I've finally stumbled across a video editor that rocks, it's called PowerDirector.
While all the main video editors seem to have the same features, PowerDirector was an amazing experience. Not only were the controls intuitive to understand, but the huge difference was that outputting files was fast.
In other programs it would often take 45 minutes or more to output a video file after all my video editing was completed. In PowerDirector it only took five minutes.
That may sound like a small selling feature, but let me tell you, having to walk away from your computer for 45 minutes while your video is exported is a royal pain in the butt (and it can drive you insane if you make changes and have to output the file multiple times - kiss your whole day good bye). With PowerDirector, not only was the output super fast, but I could continue working in other programs while it was exporting.
I can't say enough about how good this program is.
From a marketing perspective you wouldn't be drawn to this program. The marketing around it is not slick or polished. But don't let that fool you, this program has its act together. The one thing they've done really well is that they have instructional videos for just about every aspect of the program, all of which can be easily found on YouTube.
This is the future of product instructions, actual videos that show you step by step how to do things. Every company that has a product consumers are using should be making these kinds of instructional videos, they are easy to do and add tremendous value.
Before I use any software program I go to YouTube to see how it works first. If there are no YouTube videos I generally don't bother with the program because that tells me that there's no 'community support' for the program (and the reason for that is likely because people don't like it).
Anyway, if you are in PR you should definitely learn how to use PowerDirector as we all know what it's like to get an idea and not have marcom support to create something. But now you can do it yourself. Whether it be product videos or simply using video instead of powerpoint to create compelling presentations, there's no reason you can't dive in to the world of video with this program.
While all the main video editors seem to have the same features, PowerDirector was an amazing experience. Not only were the controls intuitive to understand, but the huge difference was that outputting files was fast.
In other programs it would often take 45 minutes or more to output a video file after all my video editing was completed. In PowerDirector it only took five minutes.
That may sound like a small selling feature, but let me tell you, having to walk away from your computer for 45 minutes while your video is exported is a royal pain in the butt (and it can drive you insane if you make changes and have to output the file multiple times - kiss your whole day good bye). With PowerDirector, not only was the output super fast, but I could continue working in other programs while it was exporting.
I can't say enough about how good this program is.
From a marketing perspective you wouldn't be drawn to this program. The marketing around it is not slick or polished. But don't let that fool you, this program has its act together. The one thing they've done really well is that they have instructional videos for just about every aspect of the program, all of which can be easily found on YouTube.
This is the future of product instructions, actual videos that show you step by step how to do things. Every company that has a product consumers are using should be making these kinds of instructional videos, they are easy to do and add tremendous value.
Before I use any software program I go to YouTube to see how it works first. If there are no YouTube videos I generally don't bother with the program because that tells me that there's no 'community support' for the program (and the reason for that is likely because people don't like it).
Anyway, if you are in PR you should definitely learn how to use PowerDirector as we all know what it's like to get an idea and not have marcom support to create something. But now you can do it yourself. Whether it be product videos or simply using video instead of powerpoint to create compelling presentations, there's no reason you can't dive in to the world of video with this program.
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