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Facebook's Mark Zuckerberg Time's Person of the Year for 2010

Really, Time's Person of the Year is nothing more than who garnered the best PR in a year. This year Mark Zuckerberg got the honors.

What I find fascinating about this is not that he won - let's face it, his story is an interesting one, including giving $100M to help Newark schools and pledging to give away most of his wealth to charity in the long-run.

Elliot Schrage, VP Global Comms, Facebook
Rather, what I find fascinating in all these types of high-publicity situations, is just how quiet the PR folks are who make it all happen. Elliot Schrage is the VP of Global Comms for Facebook, so one would have to assume he's had a pretty big role in all this, but to be honest, prior to today I hadn't heard of him. 

The story we never hear is about the PR folks behind the scene making all this publicity happen, or at the very least, managing a brand and how it's seen in the public arena.

And that's the way PR folks would have it, after all, the job is to garner PR for the company, not oneself.




But I just thought it worth pointing out that without great, talented PR folks in play, I wonder if Zuckerberg would have garnered Time's Person of the Year. As such, Time's Person of the Year award, in my mind, is almost synonymous with PR Team of the Year Award.

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