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Strange PR Web site

Today must be a 'strange' day for me as everything I stumble on seems... well... strange.

I'm a fan of Netgear and noticed they signed on Atomic PR as their AOR (agency of record).

Not having heard of Atomic PR I went and checked out their Web site.

I found the navigation presentation very strange. Everything on the screen gets faded when you move your mouse over another part of the screen. While I get the notion of highlighting the content the viewer is interested in, basically whiting out the rest of the site is very odd.

I'm constantly surprised by how poor a lot of PR firms Web sites are. Your Web site is your face to the world... it should draw visitors in, not put them to sleep or give them a headache.

The only explanation I can think of as to why this happens is that PR folks tend not to have a lot of experiencing developing Web sites.

Check out Ogilvy and Mather's Web site. Super creative and eye catching... but my lord, navigating it gives you a headache.

I do like APCO's Web site though - simple navigation and a banner that pushes customer testimonials. Tells you right away that their site designed with the client in mind.

Anyway, I found Atomic PR's site odd - although that's not necessarily to say that it's any better or worst than 95 percent of other PR Web sites out there.

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