Paver Smith PR iPhone/iPod app

Finally, a PR agency that has jumped on the iPod / iPhone app craze.

Paver Smith is a UK PR agency who I had never heard of until today. They came out with an application for the iPhone that gives you free PR tips / advice every day.

I think it's a great brand building effort. Not only do I think the app is useful for PR professionals (there's always something we need to be reminded about), but I think it's a good app for folks to tell their CXO's to download. I think executives embrace PR much more when they understand how it works, and this app is great for slow-feeding executives little facts about PR.

Thumbs way up to PaverSmith for being the first to market (that I'm aware of) with a PR, iPhone app.

If they show this kind of passion and innovation about their own brand, then that's the kind of agency I'd want to work with, so they've already left a lasting brand impression in my mind! Not to mention I'll be reading their tips every day, so over time it will be difficult not to associate Paver Smith with an agency brand that means something to me.

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