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Perhaps the funniest PR thing I've seen yet

Volkswagen Canada Appoints New Public Relations Manager

This might be the funniest thing I've seen and something only PR folks can appreciate.

So VW makes an announcement that they have a new 'public relations manager'.

First, I've never seen a company put out an official news release to announce a sub-CXO/VP position, especially not one of VW's size. 

But wait... it gets better. There's actually a picture of the new public relations manager ... once again, something traditionally done with CXO-type announcements (and even then pictures often aren't included).  And the pics are clearly just low res pics shot with a run-of-the-mill digital camera.

But wait... it gets better. Who is the media contact on the news release? The PR person for whom the news release is about!

I just can't imagine myself landing a manager position and then writing an official news release about it and distributing it over the news wire with myself as the contact.


The thought of doing so cracks me up.

This is also a good example of why you have to pitch the media when you issue a news release and not just toss it on the wire and wait for them to call you. They get swamped with (non)news releases like this that create so much noise that valid news releases get lost in the shuffle.

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