I love this commercial

Kudos to Activision on this commercial. It's not often that humor actually works in a commercial, but I find this commercial hilarious. I also find tag lines are more often than not forgettable, but they came up with a great one in this commercial - "Race like a big boy" - the perfect punch at the end to leave you laughing.

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Featured Post: Where Can You Buy My Books?

Interested in purchasing one of my books? Below are the links that will take you to the right place on Amazon. A Manufactured Mind On Amazon On Kobo On Barnes and Noble On iTunes Obey On Amazon On Kobo On B&N On iTunes The Fall of Man Trilogy Days of Judgment (Book One) On Amazon On Kobo On B&N On iTunes System Crash (Book Two) On Amazon On Kobo On B&N On iTunes A Fool's Requiem (Book Three) On Amazon On Kobo On B&N On iTunes

A Look Back on 2017 / A Look Forward to 2018

Hard to believe it's been two years (and six books) since I started publishing. Thought I'd take a moment to look back on the journey, some of the highlights and what's in store for the future. Eyes Wide Open I had no idea what this publishing path would be like - I went in blind with nothing more than an interest in telling a story. It turned out to be way harder than I could have imagined. You'd think writing a book wouldn't be that difficult, but it is. It's not so much the book that readers see that's hard to produce, it's the ideas and writing that get left on the cutting room floor. But beyond the actual stories, learning Photoshop to do my own covers, understanding how to market my books, learning how to create print versions, and a dozen other things really opened my eyes to how much effort is required to get a book to market. Along the way I’ve had my moments where I questioned my sanity to put myself through the process. But...

E-cigarettes: A PR battle Health Canada cannot win?

So I've now been using an e-cigarette (e-cig) for two months and thought I'd talk a bit about how I see the upcoming battle between Health Canada and e-cigs going. First though, let's do a quick overview of what exactly an e-cig is. Basically an e-cig vaporizes liquid that contains nicotine. The vapor is then inhaled. People who use e-cigs are called vapers (not smokers). Because the liquid is atomized (ie. vaporized), not burned the way tobacco is, vapers do not consider themselves 'smokers' in anyway. An e-cig is comprised of basically three components: The tank - this is the component that holds the juice (sometimes referred to as e-juice or e-liquid). The atomizer - this a coil and wick unit that atomizes the juice. When the coil is heated (from the battery) it atomizes the juice that has soaked into the wick. The battery - batteries for e-cigs come in various capacities (some last 8 hours, others 40+ hours, depending on their size). The ba...

Inside the world of Rob Mclean, Author

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