Inside the world of Rob Mclean, Author

I recently came upon the following article by Norm Murray & Associates. I stumbled on it through Chad Tragakis' blog over at H&K. I was really impressed with the strip-away honesty the article was written with. It's based on a survey by BT on corporate social responsibility where 44 percent of respondents said they wouldn't work for a company with a bad reputation. I agree with everything that Norm articulates in his article (I'll leave you to read it for full details). But I had some thoughts on the topic that Norm didn't touch on that I thought I'd spend some time discussing. Is working for a 'socially' responsible corporation really that important to today's job seeker? So much so that they'd take a lesser paying job? I'd say yes, but with a few caveats. Gen X'ers definitely are an idealistic bunch. Plenty of baby boomers are idealistic also. And the Gen Y'ers are expecting a lot from their workplace in terms of p

Fun little movie making app I found on the net, for those who like to joke around now and then in the office. www.xtranormal.com

I'd like to take a moment to talk about the role of authenticity. In all my years in public relations... from school to the corporate world... I've never heard the term authenticity used much when speaking about public relations. It gets implied, but rarely explicitly. We talk about communications needing to be correct, concise, complete and clear - the 4 C's - but is that really all it needs to be? It seems to me that another 'C' - convincing - should also be included. But what does 'convincing' communications mean? For me it means that the audience moves from simply hearing, reading or seeing something in a passive sense, to doing so in an active sense. That they resonate with the message because they see that the person communicating it is speaking from a place of conviction.  There are many spokespersons who naturally have mastered this element of communication. I think of Obama's delivery of the "Yes We Can" slogan. Or watch any in

So how hard is it to embed youtube in blogger? Actually pretty easy - I hope. You just grab the embed code off YouTube and then plunk it in blogger's HTML editor. I'm going to be blogging about social media later. As you can see from me creating this blog, my Web site and my twitter account - and having them all somewhat interconnected - it's not all that hard. Although the devil is always in the details and there are so many little tricks you need to learn to get something you are happy with - versus using the basic templates that various services offer you. But anyway, that's a topic for another post - for now enjoy one of my favorite videos below.  [warning: video contains swearing]

Hi Folks Thanks for visiting my blog. I just got it up and running, so it will be quiet for a few days. But hope to start blogging soon.